What makes a perception a perception "of" a particular object? Specifically, what is it about a visual experience that makes it a direct perceptual awareness of an object visually before one? In part, it is the "demonstrative" content in the experience, which presents or prescribes "this" object visually before one. That type of content, and its intentional force, will be the focus of this chapter. We begin with a broad account of the general structure of perceptual experience.