This paper examines the notion of aesthetic pleasure within the framework of an aesthetics of value. The topic is introduced in sect. 1, while sect. 2 presents Moritz Geiger’s distinction between two kinds of aesthetic pleasure: liking, which enables us to grasp the aesthetic values of the artwork; and enjoyment, which is understood to be an emotional response. Sect. 3 reassesses the main tenets of Geiger’s account in the light of current research. In particular, I provide arguments in favor of Geiger’s distinction between liking and enjoyment, but I call into question the claim that liking reveals aesthetic values. In sect. 4, I suggest that liking is a form of feeling motivated by the cognition of aesthetic value and I distinguish it from both the grasping of values and emotional responses. I conclude in sect. 5 by briefly summarizing my main claims.